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Tip #5 – What is the importance of a Typeface logo?

The typeface logo solution, using type only to create a theme or mood, seems easiest, but it can be quite time-consuming and tricky.

Most typeface logos, like Coca-cola, include a clever use of type to identify a product, service or company in such a way as to make it unique. A few designers have gone to extremes by designing whole alphabets for the exclusive use of their client as an unusual form of identification. Designers have used the various letters forms and the sequences of these forms in spelling the name to create a feeling or style that sets their client apart. Another importance is that typeface logos, in your corporate identity package, often tend to be quite a bit easier on your corporate budget.



Consider a “Fully Custom logo” from Potter Marketing & Branding at created specifically for your business. We create ideas that will help in branding your overall business. If your budget is a bit skinny, however, check out our new site: for something rather inexpensive that might work for you. For typeface logos click the SHOP button and check or $100 offerings. You may just find exactly what you were looking for at a very frugal price. If not, we can customize it to suit your needs.  We have “Fun Logos: as well as “Conservative Logos” and most everything in between.

The Next Tip: we will talk about the monogram logo and its uses. Stay tuned forTip #6

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