Jack Potter | Ready Go Logos

Identification & Branding For Business: Corporations as well as small to medium companies need public identities too. For many centuries now, businesses around the world have been contracting with designers and artists to create distinctive symbols that would command as much respect as those of earlier times. The ornate wordy character of some of these symbols, in their earliest forms, was no particular problem because their usage was of a fairly limited nature. The problems associated with corporate identification and logos today Read More...

17 Oct

Tip #3 – In today’s fast-paced business, are logos still important?

YES, The average person, in this over-communicated world, is bombarded with thousands upon thousands of messages per day from every imaginable direction. Words become a blur, but a well designed logo gets remembered. Just think back to the last cafe logo or restaurant branding, truck logo, electrical logo or, for that matter, hotel branding and sports branding. Did the logo grab your attention? Were you more inclined to read on past or go and actually check them out? An Image, in Read More...

17 Sep

Tip #4 – What is branding & image continuity?

Image Continuity: Image continuity is the key to launching and maintaining a new corporate identity package or updating an old one. This continuity should extend through all the various communication materials. A logo package and its branding process should include a set of recommended company colors, as well as stringent guidelines for the use of the logo and its selected typeface in all forms of communication media from print, outdoor billboards & bus shelter signage, vehicle signage, product packaging, labels Read More...

29 Aug

Tip #5 – What is the importance of a Typeface logo?

The typeface logo solution, using type only to create a theme or mood, seems easiest, but it can be quite time-consuming and tricky. Most typeface logos, like Coca-cola, include a clever use of type to identify a product, service or company in such a way as to make it unique. A few designers have gone to extremes by designing whole alphabets for the exclusive use of their client as an unusual form of identification. Designers have used the various letters Read More...

29 Jul

Tip #6 – Monogram logos, why are they important?

The Monogram Logo comes to us from the garment industry. Used as an identification device, it customarily features two or three letters hooked together somehow. They were embroidered onto a garment to identify its owner and otherwise make a statement of quality or style. This logo solution is simple but can have quite an impact. Some stellar examples are IBM, RCA, 3M, AAA CLUB, AARP, NBC and I’m sure you can think of more yourself. In your branding process consider a Read More...

16 Jun

Tip #7 – What’s important about Symbol or Pictograph logos?

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The Symbol or Pictograph logo is the only type of logo that tells the story in picture form at a glance. The real art here is to capture the essence or uniqueness, to clearly evoke a feeling or concept and/or to establish a position for the company or product. The symbol or pictograph can stand for or take the place of the firm or product it represents, and thus it can be an aid to memory. With the decline Read More...

16 May

Tip #8 – When should we start our logo creation phase?

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The best time to start the logo creation phase is just after the completion of your basic marketing and positioning research and surveys. Before that, you are flying blind with no target, shooting in the dark at any noise. When the research is done, your design firm will have enough data to launch the design search. Aesthetics is not the only criterion for a great logo and branding. Pretty colors and beautiful shapes may not matter. And yours or my personal tastes Read More...

16 Apr

Tip #9 – What should our new logo show or say about our business?

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In “Small Business Messaging,” your logo should convey the correct image to your customer at a single glance. Customers decide a lot about your company at a glance. Try it now. Take a glance at your sign. Peek at your business card or stationery. Glimpse your brochure. Check out your company’s vehicles. View your business website. What did you see? What image comes to your mind? Chances are your logo, or lack of one, formed an image of your business even Read More...

16 Mar

Tip #10 – Why should we survey before we create our new corporate logo?

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